River+Island


 * Objective's Of River Island ** 

With over 250 stores operating world wide from UK republic of Ireland, Europe and the Middle East, Far East and growing. Also River Island has over 50 years of fashion retailing experience, River Island is known to be one of the largest and most successful privately owned companies. River island has designed everything we sell to ensure that our products have a unique appeal to the high street. Our working environment is dynamic and fast moving. We achievement orientated and driven to provide the hottest, new looks for out customers. "Our design for the River Island website demonstrates the full potential of Flash technology. When used well, flash is a fantastic platform for developing clean, efficient and intuitive websites. It allows you to create a really simple, easy-to-use site, and there's no jumping around from page to page".

One of River Island's objectives is Profit Maximisation because there aim is to make as much money as possible out of the business. This is the most obvious objectives, but it is not always possible to achieve along with the other objectives. Another of River Island objectives is growth because they are trying to grow and increase market share, the business may have to accept lower profits as its costs will be higher and it may be selling at reduced prices.  **Role of the Business in Society**

The business river island creates wealth as it was originally one small shop in inner London that succeeded and took off, and turned out to be a world wide fashion retail store. Bernard Lewis would have created alot of wealth as when his business which is privately own grows he buys more stores around the world so gets high //profits. // 

Also as there are a high number of river island shops around the world with there being 196 stores in the UK alone there is a lot of wealth in store for employees. River Island is a largely worldwide store the pays are higher which makes people who work for this company have more wealth.

River Island offers a variety of choice to consumers as there is a large choice of fashion item goods to purchase. From men to woman’s wear. Different sizes, colours, price range, style and price so this gives consumers a large choice of goods. Unlike other high street retailers river islands collections are designed by in house designers.

**Changes:**


 * Political: Minimum wage because it is rising so the employees will have to be paid more which will leave River island with less money. **


 * Economic: The tax is rising and other money situations are getting worse which means people are left with less money, so they are less likley to be going to River island to buy their clothes as it is a more expensive fashion shop. **


 * River Island is a shop that has both needs and wants, it has needs in it because it has clothes, shoes and bags etc to buy although it is a want because, the clothes and shoes and bags that they sell are more fashionable and higher price which means because of the money situations at the moment less people will be buying out of this shop. which then leads to their profits lowering. **


 * Stakeholders **

The stakeholder of the business is Bernard Lewis. He had the initial idea of setting up the business. He set it up originally in London trading as Lewis Separates. With a shop called Chelsea girl. The shop Chelsea girl took of, and after having many names in the mean time it is now world wide stores know as River Island. He is involved in the company a great deal even at the age of 82. He plays a huge part in the retail business. He has pride in his business and wants to make it successful and he has succeeded.


 * The role of the entrepreneur **<span style="color: black; font-family: 'AvantGarde','sans-serif'; font-size: 10pt; line-height: 115%; mso-bidi-font-family: Arial;">

<span style="font-family: 'AvantGarde','sans-serif'; font-size: 10pt; line-height: 115%; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"> <span style="font-family: 'AvantGarde','sans-serif'; font-size: 10pt; line-height: 115%; mso-bidi-font-family: Arial;">An entrepreneur is the person who brings the business together. When starting a business entrepreneurs use their own money to put everything together, they take huge risks as they could lose everything if their idea of their business doesn’t work. The entrepreneur Founded River Island by originally taking a big risk and setting up a small shop in London called Chelsea girl in 1948. This shop took off and gained a lot of success so then he decided to take an even bigger risk and expand the shop. **<span style="background: white; font-family: 'AvantGarde','sans-serif'; font-size: 10pt; font-weight: normal; line-height: 115%; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Since then it has gone through many names such as chelsea girl, concept man, before taking its name River Island in 1989. **

<span style="color: black; font-family: 'AvantGarde','sans-serif'; font-size: 10pt; line-height: 115%; mso-bidi-font-family: Arial;">
 * <span style="color: #ed19c5; font-family: 'AvantGarde','sans-serif'; font-size: 10pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Types of business ** <span style="color: #ed19c5; font-family: 'AvantGarde','sans-serif'; font-size: 10pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">**Organisations Changes:**

River Island is a franchise. A franchise is a business agreement that allows one business (the franchisee) to use another business’s name and sell the other business’s products or servicing (e.g. River Island). The franchisee pays the franchiser a percentage of annual turnovers or a set of royalty each year to use its name and see its products’ services. The franchisee and franchiser can set up in any types of business.


 * <span style="color: #ed19c5; font-family: 'AvantGarde','sans-serif'; font-size: 10pt; line-height: 115%; mso-bidi-font-family: Arial;">The ways that river island can raise finance are: **<span style="color: black; font-family: 'AvantGarde','sans-serif'; font-size: 10pt; line-height: 115%; mso-bidi-font-family: Arial;">

A bank loan is where River Island can raise finance, this is where they get a certain amount of money lended to them from the bank that they will have to pay back over a period of time, the longer it takes them to pay the bank back the more interest is added onto it, so they pay it back in monthly instalments. They could also have an overdraft where they choose a certain amount of money that they are able to overdraw by it their bank account. Also they can have share issues where they sell their shares, which obtain them finance. River Island may have owners savings, where the owner has money put aside they kept to put into the business. <span style="font-family: 'AvantGarde','sans-serif';">

<span style="font-family: 'Times New Roman','serif';">